resume :::

Juliana Herrero is an artist. She was born in Choele Choel, Río Negro, in 1975. She was trained in Argentina and Germany, developing later her work across the latitudes. Since 2006 she is based in Vienna. She currently works between Vienna and Buenos Aires.

After moving many times in the extended Patagonia, started early with dance and music at INSA (Today Instituto Universitario Patagónico de las Artes) in General Roca, Río Negro. She graduated from architecture at UBA, University of Buenos Aires. 2001 she started a journey through Europe. 2002 she moved to Frankfurt am Main to complete her postgraduate studies in conceptual design in 2004, by prof. Ben van Berkel, at STÄDELSCHULE, academy of fine arts. She then joined also there the film class led by the media artist Mark Leckey.

Juliana Herrero’s work comes from a concept of spatial sensibility. It also becomes site-time-specific, which crystallizes mostly in fragile installations and sculptural works as immersive realities. This opens room for participation, i.e. 1:1 duets and
performances. It expands and compresses sound frequencies in a variety of formats.

Juliana Herrero’s work has been widly exhibited since 2002 e.g. at Q21 museumsquartier, das weisse haus, MDW University of Music and Performing Arts, Künstlerhaus, Vienna; esc medien kunst labor, Graz; Maison de l’Argentine, Cité Internationale Universitaire in Paris; Centro Cultural Borges and CCK in Buenos Aires, Kunsthalle LAB Bratislava, Kajaani Art Museum and K.H. Rendlunds Museum in Kokkola, Finland among others. Earlier participations are: BA in Vienna (Semper Depot) and BA in Rotterdam (Berlage Gallery of the Berlage Institute) 2002, Festival Junger Talente 2003, Messe Offenbach, Main and YOKO ONO. Dream Universe (Y.O. with students of the Städelschule) 2005, Portikus, Ffm, curated by Daniel Birnbaum & Nikola Dietrich. Among her Solo shows are FUGA N22 at the Q21 showrooms of Museumsquartier 2022 and REM at Bildraum 01, Vienna 2017. Between 2013 and 2015 she was a local artist at the studio and residency program “studio das weisse haus” Vienna. Herrero received, among other grants and awards for artworks and art projects from recognized institutions in Argentina and Austria, a project funding from the MA7 city of Vienna (visual arts and new media) in 2018 for her work “on the filaments, there where the plateau rises”, a prize for Exceptional Achievement in the context of the Outstanding Artists Awards (interdisciplinary) from the Austrian Chancellery, and the 3rd Prize-Revelación for her work Milieu – Premio Fundación Andreani a las Artes Visuales, both in 2015, and it has since been part of Fundación Andreani argentinian collection.

2013- 2015 she has been a local artist at the studio and residency program das weisse haus in Vienna. Study visits at AHO Oslo (2002) and Canary Islands (2003) -Städelschule program. Among her works on public space are Extima (performance) in WUK 2016, LMC
at Kunstrasse Imst 2018 and PLAY PLEASE in the context of “diese Straße ist Kunst” 2023 and a participation “make a wish” -re-enacted instruction – PORTIKUS, Frankfurt am Main in context of YOKO ONO Dream Universe 2005

Herrero focuses on matters of perception addressing processes of change related to the ethereal environment analysing also social structures in the daily confrontation with technologies. She moves herself to the limits of the inside and outside worlds and their osmotic boundaries, playfully questioning the dichotomy between public and private, virtual and physical realms, nature and artifice. She engages with vital processes, dissecting, deconstructing, fragmenting and re-layering, mixing analogue and digital techniques which are synthesized in the body of work. For her, artistic resilience is a way to transform worlds. In her emancipatory pieces, Juliana Herrero contrasts visual impressions with sound spaces. With her interventions, she is probing the boundaries of provocation, concentrated perception, and the utopian; leaving open space for the imagination. While making tangible an acoustic vision, she explores also there a quasi synesthetic aesthetic as a subjective experience of musicality.